Part 1: Improved Boarding Pass.

To improve Delta’s boarding pass, I added some more attractive logos with a skyteam watermark in the background. I used Futura font, reducing the font by 1/2 size to differentiate category headers and values. I also added a box around the important information before you board (date, boarding time, departure time, and gate. In the ticket stub necessary when you are boarding the plane, the departure time, and seat number are highlighted.

Part 2: Expressive Words

Pictured below: The word speed with a the “D” driving off with a wheel and a cloud of smoke. The word spiral where the “L” makes a spiral around the word. The word flip where the I is a diving board and the letter p is doing a front flip into a pool of water.